Voice and tone

## Sound like a capable colleague, not a vendor

Warm, plain-spoken and confident. We talk about people and outcomes, in sentence case, with Australian spelling and no jargon. No em dashes.

### Do

- "Training your team will actually finish."
- "Renewals remind themselves before they lapse."
- Lead with the benefit, address "your team".
- Short sentences. Say the thing.

### Don't

- "Leverage our synergistic learning ecosystem."
- "Revolutionise your L&D paradigm!"
- Buzzwords: utilise, robust, seamless, game-changing.
- Title Case, ALL CAPS, or em dashes.

Colour

## Teal leads, coral lifts

Four primitives drive the whole system; everything else derives from them, so a tenant rebrands by overriding these four.

Pine teal
#0B6E5F
Primary: buttons, links, mark
Coral
#FF6B5E
Accent: mark centre, badges
Deep teal
#0A2E28
Dark sections, gradients
Mist
#F5F8F7
Page background
Ink
#1F2433
Body text
Light teal
#E6F3F0
Soft fills
Accessibility: pine teal and white pass WCAG AA both ways (~6:1), so use teal for text and buttons. Coral is a graphic colour, not a text colour (~2.8:1 on white); use it for fills only, and if text must sit on coral use dark coral #4A1B0C. Keep coral separate from the status red #D64545: coral is a flourish, red means destructive.
Typography

## Plus Jakarta Sans, one face everywhere

The same typeface across the site and the app. The logo wordmark is outlined, so no font file is needed to use the logo.

- 3xl 31px Page title
- 2xl 24px Section heading
- xl 20px Sub-heading
- lg 17px Lead paragraph
- md 15px Body text and buttons
- sm 13px Labels and secondary text

Regular 400 Medium 500 Semibold 600 Bold 700 Extrabold 800
Logo

## The dot-ring, gathering around the "me"

Fourteen dots gathering around a coral centre. Keep clear space equal to the height of the mark. Do not recolour, stretch, rotate, or add effects. Use the white logo on dark or coloured backgrounds.

Standard, on light
White, on dark
Mark, for icons and avatars
Iconography and imagery

## Simple, warm, human

Line icons at ~2px stroke with rounded caps, drawn in ink or teal. Photography is real people in real workplaces, warm and unposed, leaning to the care and community sector. Put a deep-teal overlay behind white text on photos. The dot motif can be reused sparingly as a soft background texture.